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Norm and Denice O'Neill started Sequoia Safety Supply Company in 1995.  The sales office and warehouse are located in Novato, CA, gateway to the San Francisco North Bay, the Wine Country and Telecom Valley.  The Company was founded on the basic principles of offering Quality Safety Products, Service, Dedication, Hard Work and having Fun in the process!  Norm and Denice combine their diverse talents and experience to form a dynamic company, dedicated to serving customer needs.
Norm O'Neill, as President, is responsible for sales, customer support and purchasing activities at Sequoia Safety.  Norm's main focus is fulfilling customer needs.  He's on the road a lot and enjoys face-to-face contact with our customers.
Norm has been in the safety business for over 20 years, including 10 years at Orion Safety in Petaluma, CA as Salesman for San Francisco, Marin, Sonoma and Napa counties.  Prior to Orion Safety, he was Sales Manager with Blue Chip Motivation, a division of Blue Chip Stamps, promoting Sales and Safety Incentive Programs for 5 years.  Norm started his sales career at Moore Business Forms in 1979, after retiring from being a tennis teaching professional.  Norm has a Bachelor's Degree in Recreation from San Francisco State University.


Denice O'Neill, as Chief Financial Officer, is responsible for the financial and administrative aspects of the company.  In addition to a real love for technology she thoroughly enjoys the people side of the business!
Most recently Denice was Director of Finance and Administration for Komag Material Technology in Santa Rosa, CA.  She has spent 20+ years in the "High-Tech" sector with management experience in Finance, Human Resources and Information Technology.  She has an MBA in Finance from UC Berkeley and a Master's Degree in Organizational Development from Sonoma State University.


We can't forget Mac, who divides his days spending time with Denice in the office and hitting the road with Norm, visiting customers and making deliveries.  Mac is our official greeter!  

Norm and Denice are long time Marin County residents, having both graduated from San Rafael High School.  Norm and Denice have three wonderful (grown up) kids!  Norm is still an avid tennis player, and Denice is an ardent gardener!  


About our Logo....

When we first started coming up with ideas for the name of the company, we wanted it to be reflective of the North Bay area.  In honor of the beautiful Coastal Redwood, which is at the center of our Logo, we decided on Sequoia Safety Supply Company.

"Sequoia Sempervirens" is the botanical name for the Coast Redwood, native to the coastal ranges of Northern California...  (not to be confused with "Sequoiadendron", the Giant Sequoia or Big Tree found in the Sierras).

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Last modified: December 07, 2002